How Sports Went From Private Equity Punchline to Coveted Asset Class

“Several key developments are behind the surge of the sports business. The most dramatic is the cord-cutting-fueled decline of the cable bundle, which has transformed sports into the glue holding the creaky consumer package together. That makes sports more valuable to media companies, but leagues and teams get to essentially double dip by selling game rights to streamers like Netflix and Amazon Prime.”

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