“Should we not be able to enforce our prices, should there be a decline in broadcasting proceeds, German clubs will have difficulties maintaining their status. That’s why we have to build our own media management platform. It certainly has to be a mix of strategic partnership and funding for individual projects. I see no alternative to a small-scale model financed by debt and equity.” - Axel Hellmann, CEO, Eintracht Frankfurt & Executive Committee Member, DFL Deutsche Fußball Liga GmbH